Peatland ACTION Fund - How to Acknowledge our support for your project

         

Peatland ACTION Fund Guidance for applicants

How to acknowledge our support for your project

One of the Conditions of receiving funding from us is that you acknowledge our funding of your project during your Contract Period.  This will be outlined in your Funding Offer.  We may ask you to tell us how you will acknowledge our funding in your application.

1. What must I do to acknowledge your contribution?

You must use:

• Our Peatland ACTION logo;
• Our funding supporting statement:

‘This project is supported by the Scottish Government's Peatland ACTION Fund delivered in partnership with NatureScot and other agencies.’

2. How do I get the logo and brand guidelines?

You can download the NatureScot Peatland ACTION logo and guidelines on use from our website.

There are different logo formats available.

If you have any problems accessing the logo or need further advice on how to use it, please contact our Peatland ACTION staff by emailing [email protected].

You must use the logos as outlined in the guidelines and you must not distort the shape or exclusion zone or adjust the colour of the logos.

3. Do I need to position the logo and support statement in a certain way?

Yes. This depends on what level of contribution we’ve made to your project. Listed below are the Contributions and their positions of Logo and support statement.

Table 1 - Contributions and their positions of logo and support statement.

Contribution	Logo and support statement position
We are the greatest contributor	Our logo should appear to the left of any horizontal list Our logo should appear at the top of any vertical list
We are not the greatest contributor	Our logo should appear in the list but in no particular order

4. Why do I need to use the logo and support statement?

The awards we make are from public funds. We want the public to know how and where our funding is being spent.  By using our logo and support statement people can see that our funding has supported your project.

5. What are the consequences of not acknowledging our contribution?

Acknowledging our contribution to your project is a Condition of your Funding Contract with us.  Failing to do so is a breach of Contract and may result in action to withdraw and/or reclaim our funding as per our Standard Terms and Conditions.

6. When and where to use the logo

If you receive funding from us, you must make sure that you acknowledge our funding wherever possible. This will depend on your project. The tables below outline examples of where and how you could do this.

You can find guidance and download our logos from our website.

There are different logo formats available including a logo for use in Social Media.

Table 2 Social media opportunities and how to get noticed so that we can help to promote your project

Social media promotional opportunities	How to use our handle
Peatland ACTION’s blog	There are opportunities to write and submit a guest blog about your project. This could be arranged to launch the project, hitting milestones or when your project is complete.
NatureScot Peatland ACTION on X/Twitter: @NatureScot @PeatlandACTION	Use our handle in any posts about your project and acknowledge our support.  You should use @PeatlandACTION and @NatureScot and we shall repost where possible.  You should also use #PeatlandACTION.
Facebook	Use our handle in any posts about your project and acknowledge our support.  You should use @PeatlandACTION to link to our page and we shall repost and like where possible. You should also use #PeatlandACTION.
Instagram	If your project involves photography, then post about it on Instagram.  You should tag NatureScot in your posts using @NatureScot and we shall repost the best.  You should also use #PeatlandACTION.
LinkedIn	If posting about your project on LinkedIn then please tag us in your post using @PeatlandACTION to get you noticed. We shall repost where possible.   You should also use #PeatlandACTION.

 

Table 3 - Other promotional opportunities and how to acknowledge us

Other promotional opportunities	How to use the logo and support statement
Publications – leaflets, booklets, guides, posters, DVDs or reports produced by or for your project.	Our logo and support statement must be present in all publications that your project produces.
Publicity materials and events – your project/organisation’s website or press and media releases about your project.	Our logo and support statement must be present in all publicity materials for your project.
Interpretation boards and signage – information or display panels and signage produced by or for your project.	Our logo and support statement must be present in all interpretation boards and signage for your project.
On-site projects – if your project site is close to public paths, tracks, or local habitation, please acknowledge your grant with on-site signage, including our logo.	Our logo and support statement must have a prominent place during any site based work on accessible sites and we may ask for a permanent placement once your work is completed. We can provide you with banners, small signs and stickers to acknowledge PeatlandACTION funding. See below for how to request these.
Staff post (directly funded by us) – in a job description or recruitment advert for a staff post.	Our logo and support statement must be present in any staff post-related documentation for posts we are directly funding.

7. Banners, signs and stickers

Temporary acknowledgement banners are free for loan and available on request for use on site while works are in progress. Contact your Peatland ACTION project officer to provide one, or the Peatland ACTION communications team [email protected].

The banner measures 186.6 x 86.6cm, is eco-vinyl, with metal eyelets for mounting with cable ties or similar on fences, gates etc.

We can also provide small 10x10cm aluminium signs and vinyl acknowledgement stickers free on request for use on fence posts, gates, stiles etc during and on completion of the works. Contact your Peatland ACTION project officer or the Peatland ACTION Communications team and let us know how many you require of each [email protected].

8. Can I acknowledge your contribution in other ways too?

We welcome any other ideas you may have to acknowledge our funding for your project.  You’ll need to agree this with us before you use them and we will need to approve any designs.

If you have any queries about how to acknowledge your grant, we’ll be happy to help, please contact our communications team at [email protected].

9. Working with the Media

To ensure we work with the media in a careful and co-ordinated way, you should follow the media protocol below.

All Peatland ACTION media related enquiries should be emailed to the Peatland ACTION Communications Team [email protected]

Visit the nature.scot/PeatlandACTION web pages to find out more about us.

Table 4 - Media protocol

Tips and themes	Media Protocol
Name of project	Peatland ACTION
Tone	The tone of external communications will be positive, open, honest and factual, even if faced with criticism.
Media queries/contacts	You should inform NatureScot’s Peatland ACTION Communications Team of any media queries as soon as possible. When appropriate, broader Peatland ACTION Fund queries should also be referred to the team.  If time allows, send statements to NatureScot’s Peatland ACTION Communications Team for review before sending them to the media.
News releases and publicity	Peatland ACTION Fund should always be credited, if possible, in any news releases, articles and other publicity items. All news releases must acknowledge the funding received from the Scottish Government’s Peatland ACTION Fund, delivered in partnership with NatureScot and other agencies, when funding has been formally awarded and the Offer of funding has been accepted. We will provide a template press release for you to use to acknowledge the initial award of your grant with your local media once we’ve received your signed Acceptance of Offer. This will include advice on submitting photos with your media release. Copies of news releases should be retained for audit purposes. News releases should be circulated to NatureScot's Peatland ACTION Communications Team [email protected] for review and comment if you would find this helpful and/or require further guidance. When possible, please allow at least three working days for feedback.
Broadcast interviews	Please inform NatureScot’s Peatland ACTION Communications Team of any requests for radio or TV interviews. Please also consider, if appropriate, Peatland ACTION staff as potential interviewees. Verbal communications (e.g. media interviews, public talks) must acknowledge Peatland ACTION Fund support and give credit to the Scottish Government and NatureScot as circumstances permit.
Pool video and images	Internal video/images captured during the lifetime of the project remain the copyright of the funding recipient.  These should be made freely available to NatureScot Peatland ACTION on request.  If NatureScot uses the material, we will credit the recipient.
Commissioned or in-house newsletter/magazine articles	Commissioned and website articles should acknowledge the Scottish Government’s Peatland ACTION Fund, managed by NatureScot with the agreed information about the project and should refer interested parties to our Peatland ACTION web pages. Applicants should seek to publicise the project in their internal communications – e.g. Intranet, in-house publications - whenever possible. Proofs can be sent to the Peatland ACTION Communications Team at NatureScot before publication, where possible.

10. Digital media

If requested, you must provide us with photographs, transparencies or high resolution digital images, including video images of your project. All images should be in electronic format. You must also meet any other acknowledgement or publicity requirements we may tell you about from time to time.

You give us the right to use the photographs, transparencies or digital images, including video images you provide to us, in any internal or external NatureScot communications. You must secure any permission, including copyright, you need for you and us to use these images, including the consent of anybody appearing in them where applicable, before you send them to us or before you use them.

11. Finally …

By acknowledging your Peatland ACTION grant you will be:

Helping to promote the vital role of peatland restoration in tackling climate change and the biodiversity crisis, along with many other benefits

Demonstrating that you are taking action by working with Peatland ACTION

Encouraging other peatland landowners and managers to work with Peatland ACTION in the future to deliver more vital peatland restoration