Make space for nature text accompanied by illustrations of a blackbird, ladybird and frog

Campaign Toolkit - Autumn

Overview

Make Space For Nature is a public facing campaign run by NatureScot, aimed at driving behaviour change.  It provides seasonally relevant ways people can ‘Make Space For Nature’ physically and mentally, encouraging them to care for nature and adopt these habits as part of everyday life.

Aim

This phase highlights the strong link between nature loss and climate change, and why we need to care for nature. It also instils a sense of hope if we all take immediate action.

Campaign

Campaign video (view it on YouTube or download it here) to feature across Facebook, Twitter, Instagram and TikTok, over five weeks. Radio advertising to feature across local commercial radio stations over three weeks.

Social media text 

11 ways to make space for nature in your life this autumn

Let's all pledge to #MakeSpaceForNature this autumn...and for life. We know #ClimateChange and nature loss are huge global threats - we've already lost nearly 25% of our wildlife in Scotland, but there is hope – if we all take action now.

For practical ways to really make a difference, go to: https://nature.scot/makespace

#COP26 #LetsDoNetZero #ClimateNeedsNature

Supporting facts

What does nature have to do with climate change?

  • The twin climate and nature crises are coupled and must be tackled together: we tackle both or we tackle neither.
  • Even if we limit climate heating to 1.5ºC, there will still be significant effects, increased weather events, wildfires and impacts on nature. Climate change drives the degradation of nature.
  • Nature in Scotland is under threat – already 25% of our wildlife has been lost with more at risk, and 11% of our species facing extinction.
  • Nature isn’t just nice to have. We all need nature to survive - from the air we breathe to the water we drink and the food we eat. 
  • So we aren’t just in a climate crisis – we’re also in a nature crisis. 
  • Nature is impacted by climate change but restoring nature will help to tackle climate change. 
  • By protecting nature, we can recover what we have lost and store up to 30% of the necessary emissions globally, helping combat climate change.
  • We call these ‘nature-based solutions’. 

What is a nature-based solution?

  • We can’t achieve net zero without nature locking away carbon dioxide. Since human activities will always create some emissions, maintaining net zero (forever) is all about nature.
  • Nature-based solutions could meet at least 30% of global net zero targets. 
  • Nature absorbs and stores a lot of carbon. But when it’s damaged, that carbon can leak out. 
  • We have massive amounts of carbon stored in the soil underneath our feet, in our sea beds and in our plants. 
  • 25% of Scotland is peatland, we have over 2.3 million hectares of blanket bog, which stores 7 billion tonnes of CO2. But currently 80% of this peatland is degraded and actually emitting carbon dioxide at the rate of 7-10 million tonnes of CO2 equivalent every year. This is the equivalent of 20% of Scotland’s annual emissions. 
  • We’re already busy restoring our peatlands, increasing the amount of trees being planted and protecting marine areas across Scotland.
  • Nature can also protect us from some of the impacts of climate change. More trees around rivers can help prevent flooding. Coastal towns can also be protected by sand dunes and types of grass that prevent erosion. More hedgerows on farms can protect our soil and give animals a home. 
  • Natural restoration also includes urban spaces. Spending time in green spaces like parks and public gardens helps improve our mental and physical health, as well as support the urban environment. Planting more trees alone improves the local air quality and can cool urban spaces by as much as 8°C. Trees also reduce rainwater run-off, meaning less sediments and contaminants enter the drainage systems.