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Raising awareness

Raising awareness and understanding of Scotland’s nature and landscapes is one of our main purposes.

Good communications are vital to achieving this purpose. We communicate with our varied audiences and stakeholders using a whole host of communications tools.

How we communicate

To find out more about Scotland’s nature and landscapes, or tell others about our impressive scenery and wildlife, you can try some of the links below.

Our Communications Strategy

We developed our Communications Strategy to identify key priorities and ensure that our communications are effective and focused.

We want to:

  • continue to make our communications more effective
  • raise awareness, understanding and appreciation of who we are, what we are, what we do, why we do it and the value we deliver to the people of Scotland
  • raise awareness of issues affecting Scotland’s nature and get more people involved in enjoying, supporting and looking after Scotland’s nature
  • deliver good communications as part of a dynamic and collaborative corporate culture
  • be a vital, open, collaborative, supportive and respected organisation making a positive contribution to life in Scotland